Martin Seenan has joined Sadie as General Manager, UK & Ireland.

Martin Seenan brings a rare and valuable combination of hands-on hospitality operations experience alongside years of commercial and customer leadership in hospitality technology.

He began his career on the operational side, managing food, beverage, and restaurant operations before transitioning into tech. Most recently, Martin spent nine years at Quandoo. He became UK Country Manager and Head of Customer Success for Western Europe.

In these roles, he led commercial strategy in several European markets. He managed key enterprise client relationships. He built internal AI workflows to improve Sales and Customer Success efficiency.

Based in Glasgow, Martin will lead Sadie's growth strategy in the UK and Ireland. We are expanding our voice AI platform to frontline hospitality operators.

Bridging Operational Instinct and Tech Innovation

"Having worked both on the restaurant floor and with leading commercial tech teams, I know firsthand the operational pressures hospitality teams navigate daily. Sadie's voice platform directly relieves critical operational strains, and I’m excited to lead our expansion across the UK and Ireland" — Martin Seenan, General Manager, UK & Ireland

Looking Ahead

As demand for smart voice automation grows in restaurant groups and hospitality brands, Martin’s leadership will help. Scaling our regional presence, deepening customer partnerships, and growing our team in Europe will drive our expansion.

See how Sadie helps hospitality teams deliver better guest experiences.
👉 Learn How Sadie Works

About Sadie
Sadie is the AI-powered voice host built for the hospitality industry. Acting as an always-on extension of the front desk or restaurant floor, Sadie answers guest calls, takes reservations and orders, shares property information, and handles inquiries around the clock. Sadie helps hospitality operators capture more bookings, reduce staff strain, and deliver a consistent guest experience at every touchpoint.