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How Baton Rouge Sherbrooke Captured 100% of Missed Calls and Achieved a Record 18-Year Revenue High
If your front-of-house team is handling a packed house, who is answering your phone lines?
For most high-volume venues, the honest answer is nobody and every instance of missed calls restaurant logs means lost reservation revenue. Anthony Masecchia, the Owner/Operator of Baton Rouge Grillhouse & Bar (Sherbrooke), realized his team was missing hundreds of guest inquiries during peak operational hours. He needed a robust, automated restaurant phone answering system that worked seamlessly in the background.
The Friction Points
Too many missed calls
Too much loss of revenue
Lack of visibility on what is missed
Check out the short video testimonial below to hear Anthony’s story in his own words, and read on to see how he captured 100% of his missed calls:
"When I saw the phone with 350 missed calls, I said I had to do something... I spent 20 minutes answering the setup questions and launched. It was the best thing I ever did." — Anthony Masecchia, Owner/Operator
The Solution: Deploying an AI restaurant reservation system
Driven by the need to capture revenue and find a reliable online reservation systems solution, Anthony implemented Sadie, an advanced ai restaurant booking system designed explicitly to automate front-of-house phone lines. The setup took just 20 minutes of configuring booking rules. Anthony launched Sadie quietly without warning his team to see how it would handle live friction.
The result? Sadie immediately took ownership of the incoming call flow as a complete ai phone answering system for restaurants, answering 100% of calls, placing reservations exactly as instructed, and acting as a flawless ai virtual receptionist.
The Business Impact: A historic Valentine’s Day
Within Sadie's first full month of deployment, the ai virtual host faced its ultimate test: Valentine’s Day weekend.
The Most Lucrative Night in 18 Years: By handling and structuring bookings perfectly to Anthony's strict parameters, Baton Rouge Sherbrooke achieved its most profitable evening in the history of the franchise location.
Staff Optimization: No more friction or arguments with young front-of-house staff regarding booking pacing or four o'clock slots. The ai receptionist restaurant module executed rules flawlessly.
Quality Assurance & Analytics: Anthony could listen to live calls, gain immediate insights into localized sentiment, and instantly identify which customers were unsatisfied before they ever walked through the door.
The numbers speak for themselves! Since the go live in February

Stop letting your revenue ring out
An ai phone answering service for restaurants is no longer an experimental luxury; it is an essential operational layer. By moving away from manual phone management and trusting an ai voice agent restaurants trust, Baton Rouge Sherbrooke transformed a massive operational risk into its highest revenue generator.
Want to stop missing bookings and reduce no shows in restaurant bottlenecks
See how the ultimate ai host and ai telephone answering service for restaurants can secure your front-of-house phone lines today.
About Sadie
Sadie is the AI-powered voice host built for the hospitality industry. Acting as an always-on extension of the front desk or restaurant floor, Sadie answers guest calls, takes reservations and orders, shares property information, and handles inquiries around the clock. Sadie helps hospitality operators capture more bookings, reduce staff strain, and deliver a consistent guest experience at every touchpoint.
For more information, please visit: heysadie.ai








