Sadie Integrates with Square to Help Hospitality Venues Capture Every Phone Order

FOR IMMEDIATE RELEASE

Sydney, 6th August 2026: Australia's Leading Hospitality-Focussed Voice AI Now Integrates with Square to Automate Over-the-Phone Ordering

Sadie has today announced a new integration with Square, the integrated payments and point-of-sale platform used by thousands of venues across Australia. The integration enables guests to place food orders and complete payment entirely over the phone, with no staff required to take the call.

For hospitality operators, unanswered phone calls represent a direct and measurable loss; an order that never arrived, a booking that went elsewhere. With staffing pressures making it harder than ever to keep someone available on the phones, missed calls have become a routine cost of doing business.

This integration changes that. Venues running Square as their point-of-sale can now connect Sadie as an always-on phone receptionist, handling incoming orders end-to-end and routing payments through Square without a single staff member picking up the phone.

“Every missed call is a missed opportunity. For hospitality venues already stretched on staffing, that’s revenue walking out the door before it even arrives. Sadie's integration with Square closes that gap. Guests can call, order, and pay entirely over the phone, completely automated. For the thousands of Square merchants running venues across Australia, this is a real step toward a front-of-house that works even when your team can’t.”

- Steve Hutchinson, Country Manager, Sadie APAC

The integration is available now to all Sadie customers operating on the Square platform. Venues can activate it directly through their Sadie account settings.

Thousands of hospitality operators across Australia already rely on Square to run their venues. By connecting Sadie, those operators gain a new layer of capability; one that increases revenue-generating capacity without increasing headcount or adding pressure to existing staff.

About Square 

Square helps businesses turn transactions into connections and businesses into neighbourhood favourites.

In 2009, Square started with a simple invention - the first mobile card reader, which changed how the entire financial system thinks about small businesses. Square has since grown into a global business platform helping millions of sellers of all sizes participate and thrive in their communities.

Whether independently run or a global chain, Square understands that sellers succeed when they have the freedom to focus on the experiences that keep customers coming back. From point of sale and payments to online commerce, staff management, cash flow tools, and more, Square brings together the tools sellers need to run and grow on one intelligent platform. For more information, visit squareup.com.

About Sadie

Sadie is an always-on AI receptionist built for the hospitality industry. Handling incoming calls 24/7, Sadie ensures no phone call goes unanswered, taking orders, managing bookings, and freeing front-of-house staff to focus on the guests already in the room. By recovering missed calls, Sadie helps venues protect revenue and reduce the pressure on their teams.

MEDIA CONTACT

Kathryn Hetherington

Global Head of Marketing

0488790308

kathryn.hetherington@heysadie.ai