For Rob, the Food & Beverage Director, this was a daily source of stress. With three phones spread across the bar, host stand, and office, staff were frequently pulled away from guests to answer calls. At times, Rob carried a bulky house phone in his pocket just to avoid missing an important booking. The risk was especially high with large group reservations, where a missed call could mean a significant loss. 

This created an ongoing dilemma. Staff wanted to stay focused on guests in the restaurant, but the phones demanded constant attention. For Rob, the sound of ringing became a distraction, heightening stress and shifting focus away from what mattered most: creating memorable dining experiences. 

The Challenge: A Team Pulled in Two Directions 

At Seasalt, the phone system was designed to connect guests with the restaurant, but in practice it became a constant source of strain. With three separate phones ringing across the bar, host stand, and Rob’s office, staff were left scrambling to keep up. 

Rob often carried one of the house phones in his pocket just to avoid missing calls, juggling it alongside his keys and tools of the trade. What seemed like a small inconvenience became a constant distraction, weighing on him throughout service. 

Every unanswered call felt like potential lost revenue. “What if it’s a table of twenty wanting to book right now?” Rob recalled. The pressure meant that even while speaking with guests in the dining room, his attention could be pulled away by the sound of a ringing phone. 

The challenge reached beyond management. Hosts regularly fielded questions they weren’t trained to answer, especially about menu items, allergies, or dietary restrictions. These calls inevitably landed back with Rob, pulling him further from leading his team and ensuring smooth service. 

The result was a staff caught between two competing priorities: providing attentive hospitality to guests in the room and managing an overwhelming stream of phone calls. Neither received the full attention it deserved. 

The Solution: A Seamless Transition to AI Support 

When Seasalt adopted Sadie, Rob expected a complicated rollout. Instead, he was surprised by how smooth the process was. Unlike other AI tools he had tested, which felt overwhelming and difficult to learn, Sadie was “super seamless, super easy.” The system was live within days, requiring minimal effort from his team. 

From the start, the impact was clear. Sadie handled routine questions and reservations automatically, freeing staff to focus on guests. Just as valuable, every interaction came with transcripts and call summaries. For Rob, this eliminated guesswork: he could review conversations directly, flag issues, and provide precise feedback to his team. 

Sadie was tailored to Seasalt’s needs. Large group bookings were routed straight to Rob, ensuring no major opportunities slipped through. Bilingual calls were closely monitored, with adjustments made whenever issues surfaced during French interactions. These refinements made Sadie feel less like a generic phone system and more like a true extension of the team. 

For the first time, Rob no longer needed to carry a house phone in his pocket. He could trust that only the calls requiring his attention would reach him, while Sadie managed the rest. 

Results & Impact: Less Stress, More Focus 

The impact at Seasalt was immediate. The number of calls staff needed to answer dropped by about 60 percent, a change Rob describes as a huge relief for the entire team. 

For Rob, the difference was transformative. “I’m no longer stressed when I hear the phone ringing,” he explained. Now, when a call does come through, he knows it’s for a meaningful reason: a large group booking, a special request, or an issue that truly requires his attention. Instead of bracing for interruptions, he can stay focused on leading his team and being present with guests. 

The benefits extended across the restaurant. Hosts and servers, no longer pulled away by constant calls, could engage more naturally with guests and deliver a higher level of hospitality. Guests themselves noticed the change, with some even commenting on Sadie’s voice and calling the technology “so cool.” 

Even small details added up. Rob no longer carries multiple house phones, freeing him from the clutter and distraction of juggling devices during service. The team feels lighter, more focused, and better able to create memorable dining experiences. 

Sadie has done more than streamline call management. It has reduced stress, strengthened the team’s dynamic, and restored focus to where it matters most: the guests in the restaurant. 

The Difference Sadie Made 

“I swear this has saved so much stress for both me as the manager and six other employees. When the phone rings I know it’s for a good reason, and it has reduced more than 60 percent of the calls coming in. I love Sadie and the collaboration from the team.” 
— Rob, Food & Beverage Director, Seasalt  

For Seasalt Montreal, adopting Sadie was more than a technology upgrade. It transformed how the team manages calls, eased daily stress, and brought the focus back to what hospitality is truly about: creating memorable guest experiences. 

By reducing the constant pressure of the phone, Sadie gave Rob and his team the freedom to deliver better service in the restaurant while ensuring no important calls were missed. The result is a calmer, more efficient operation and a stronger connection with every guest. 

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